Tag Archive | sales

Keeping the Act Moving

youtube-viral-video-campaignA recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales.

“Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.”

Here at SMS, we’ve seen a rise in requests for brief, content specific video presentations that spend less time sharing general information about the company they represent – a traditional approach prior to the Internet age – and more time highlighting specific sales messages. Background and historical information can now be found on dedicated website pages, leaving videos to do what they do best: demonstrating product operation and corresponding innovative concepts.

“Videos are the next best thing to personal relationships in terms of engagement and message sharing,” says veteran producer Scott Norton. “Sometimes they’re even better. A video can be played multiple times at the customer’s convenience and never leaves anything out. They’re also great conversation starters because they cover many basics and allow for engagements to grow in directions that more interest the customer.”

Norton predicts that the speed of production and increased affordability of shorter, more specific presentations will dominate a company’s online presence until the primary source of most company information will be supplied by a shared video link. “The growth in technology allows for a variety of professional-looking presentations, from quick interviews to slick graphics presentations that communicate everything from finely-targeted product information for carefully identified markets to fun and casual shorts like trade-show clips and corporate function footage. We’re already seeing the average consumer sharing video on their phones and tablets everyday, so they’ll be expecting the businesses they interact with to do the same –  albeit with better production values and possibly fewer cats.”

Not sure about the cats, but for more from HBJ’s article, click here.

Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 4

4. Use Discounts Only as a Last Resort – While there are many deals out there, be careful not to quickly discount your products and services. Customers are very smart, they know if they can buy your widget for the sale price of $100 today, there’s a pretty good chance they can buy it later at the same price whether you are having a sale or not. Before you offer a discount try to think of other ways to add value to your product or service?

 

Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 2

2. Send a Letter – While e-mail remains a very popular, convenient, and inexpensive way to communicate, it’s becoming extremely inefficient in generating new business. Impenetrable filters block out anything remotely looking like spam. And if your e-mail uses a weak headline, you can be sure it will remain in junk mail purgatory forever. The bottom-line – If your e-mail doesn’t immediately strike a chord with the recipient it will probably get deleted without ever being opened no matter how great your offer may be. Why not take the time to write a well-crafted letter and send it via the United States Postal Service. By sending it snail mail it will stand out, resonate, and more likely get opened by its intended recipient.