Tag Archive | marketing


Bob PfeifferWe’re pleased to announce the addition of Bob Pfeiffer. Bob will be assisting with current and new clients in implementing all phases of advertising and marketing programs with a special focus on internet marketing. Bob brings a wealth of experience to the team in the industrial, financial, commercial, and consumer markets.

With over 30 years of advertising experience, Bob developed his skills with four (4) regional ad agencies before starting his own agency in 2000 and running through 2015. Bob comes from a creative background in the account services side. In his career, Bob has been responsible for creative development, strategic planning, business development, account service, and client retention.

Bob is a 1983 graduate with honors from the Art Institute of Philadelphia. He resides in Washington Twp., NJ with his wife Carolyn and two fuzzy friends.

FOR RELEASE: SMS Creates :30 Spot for OCPVA

about_imageSMS, the South Jersey based Advertising/Marketing Agency, has completed a 30-second commercial that features the wines of the Outer Coastal Plain Vineyard Association.
The spot is the first of several video projects that will call attention to the favorable soils and weather conditions of the Central/South New Jersey Area for wine production, and will be followed by a longer, more detailed, spot that will be used by member vineyards in their promotional efforts, as well as by the association to focus attention on the medal winning wines of the more than thirty vineyards and bonded wineries in their membership.

The organization website details the organization, its purposes, membership, and a recent special wine blend, Coeur d’Est, that is representative of the high quality wines being produced by OCPVA members.

See the spot below.

GOOGLE: “Website Responsively” or Else

google-is-evilFor some time now, SMS reps have been reaching out to their clients in an attempt to motivate them to make their websites responsive, or coded to respond to any of the myriad devices that prospects and visitors use to access websites these days.

Fortunately, many are doing just that (Good show!), and we hope more follow suit soon because it will make a significant difference to how your company’s website is found – or if it’s found at all.

It seems that on April 21st the world’s most popular search engine will ostensibly “punish” all websites that don’t look good on a mobile device by introducing a search algorithm that favors responsive sites over those who prefer to live in the past.

Scary? Meh? Not sure what to think? A recent article on BusinessInsider.com lets us know what other business owners are saying.

What business owners think about Google’s plan to punish sites that don’t look good on mobile phones

PRESS RELEASES: The Little (but Still Great) Equalizer

small-businessBudgets, by nature, limit marketing initiatives. In austere economic climates, efforts to promote one’s products and services are often set aside when growth is still possible. When business picks up, it can be difficult to reinvigorate past ideas that continue to bear the mark of unnecessary expenditure. As a result, larger companies with greater positive working capital gain an even stronger foothold in their respective industries.

That is why business marketers can never ignore press releases. These low cost marketing tools allow small and mid-sized companies to stand shoulder-to-shoulder with larger competitors. When written well and distributed often and effectively, they can even push companies with tighter budgets in front, especially with the help of Internet search engines. Simply put, one should never ignore an aggressive press release program because they are exceedingly affordable. They are the first tools that every marketer, large or small, should have in their toolbox.

Are there other affordable tools that work as well? Indeed. The concept of Content Marketing is a close relative which involves sharing a wide variety of media with a number of different types of publishers in order to acquire and retain customers. Short videos, for example, can be spread throughout social media and in other online publications. Sometimes they can even go viral, giving a jolt to your company’s visibility and paying for themselves many times over.

There are many low-cost methods of advertising one’s products and services, and choosing which ones are right for your company requires an in-depth understanding of one’s customers, markets and industries. But make no mistake, press releases are for everyone, everywhere, every time.

For more info on this valuable marketing tool, check out this September ’14 post by SMS veteran rep, Rod Fisher.

Keeping the Act Moving

youtube-viral-video-campaignA recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales.

“Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.”

Here at SMS, we’ve seen a rise in requests for brief, content specific video presentations that spend less time sharing general information about the company they represent – a traditional approach prior to the Internet age – and more time highlighting specific sales messages. Background and historical information can now be found on dedicated website pages, leaving videos to do what they do best: demonstrating product operation and corresponding innovative concepts.

“Videos are the next best thing to personal relationships in terms of engagement and message sharing,” says veteran producer Scott Norton. “Sometimes they’re even better. A video can be played multiple times at the customer’s convenience and never leaves anything out. They’re also great conversation starters because they cover many basics and allow for engagements to grow in directions that more interest the customer.”

Norton predicts that the speed of production and increased affordability of shorter, more specific presentations will dominate a company’s online presence until the primary source of most company information will be supplied by a shared video link. “The growth in technology allows for a variety of professional-looking presentations, from quick interviews to slick graphics presentations that communicate everything from finely-targeted product information for carefully identified markets to fun and casual shorts like trade-show clips and corporate function footage. We’re already seeing the average consumer sharing video on their phones and tablets everyday, so they’ll be expecting the businesses they interact with to do the same –  albeit with better production values and possibly fewer cats.”

Not sure about the cats, but for more from HBJ’s article, click here.

An Important Marketing Message for 2015

wiifmblogEach year, many of us promise that this year will be different and that we have lots of things planned.  Hopefully, many of them will come to fruition and be as successful as hoped, but some will likely not see the light of day for a variety of reasons.

But on one important thing all marketers seem to be in agreement…the message conveyed must be compelling and easy to understand.

With this in mind, I’d like to share a message that we at SMS always strive to work into our campaigns, ads, heads, and copy.  It’s a very simple message that can easily get lost, but we believe it is the single most important message in successful marketing and advertising.

In any-and every- successful marketing strategy, it is essential to answer this question:

What’s in it for me?

Fail to answer that question, and you risk talking to yourself about your self.  If your aim is to get prospects and/or clients to take any action, answer that question for them, and you will be on the right track to success.

So in 2015, and beyond, keep this important message in mind and watch your success rate climb.
Happy New Year!

Bob Norton
Scientific Marketing Services

It May Be Alive, but Is Your Website Responsive?

what-is-responsive-web-design-700x466January is the best time to get a sales year off to a good start, which means it may be time to examine your website to make sure it’s talking to all the prospects that want to talk to it.

With more and more clients and prospects using mobile devices, it’s very important that your website be accessible to all of them. If it’s not, your prospect may move on simply because your website does not recognize the device on the other end.

We have a number of economical ways to make your online presence more responsive and user-friendly like our SmartTools™, VidiShorts™, SMSMiniMobileSites™, SMSTransPro™ Language Translator tools, and others. Ultimately, converting your site to an SMSResponsiveSite™ that accepts and responds to virtually all devices is something you should seriously consider. That’s the direction Internet marketing is moving, and compatibility with multiple devices is fast becoming a necessity.

Converting your site into an SMSResponsiveSite™ may be the best way to get the New Year off on the right foot.