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Keeping the Act Moving

youtube-viral-video-campaignA recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales.

“Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.”

Here at SMS, we’ve seen a rise in requests for brief, content specific video presentations that spend less time sharing general information about the company they represent – a traditional approach prior to the Internet age – and more time highlighting specific sales messages. Background and historical information can now be found on dedicated website pages, leaving videos to do what they do best: demonstrating product operation and corresponding innovative concepts.

“Videos are the next best thing to personal relationships in terms of engagement and message sharing,” says veteran producer Scott Norton. “Sometimes they’re even better. A video can be played multiple times at the customer’s convenience and never leaves anything out. They’re also great conversation starters because they cover many basics and allow for engagements to grow in directions that more interest the customer.”

Norton predicts that the speed of production and increased affordability of shorter, more specific presentations will dominate a company’s online presence until the primary source of most company information will be supplied by a shared video link. “The growth in technology allows for a variety of professional-looking presentations, from quick interviews to slick graphics presentations that communicate everything from finely-targeted product information for carefully identified markets to fun and casual shorts like trade-show clips and corporate function footage. We’re already seeing the average consumer sharing video on their phones and tablets everyday, so they’ll be expecting the businesses they interact with to do the same –  albeit with better production values and possibly fewer cats.”

Not sure about the cats, but for more from HBJ’s article, click here.

It May Be Alive, but Is Your Website Responsive?

what-is-responsive-web-design-700x466January is the best time to get a sales year off to a good start, which means it may be time to examine your website to make sure it’s talking to all the prospects that want to talk to it.

With more and more clients and prospects using mobile devices, it’s very important that your website be accessible to all of them. If it’s not, your prospect may move on simply because your website does not recognize the device on the other end.

We have a number of economical ways to make your online presence more responsive and user-friendly like our SmartTools™, VidiShorts™, SMSMiniMobileSites™, SMSTransPro™ Language Translator tools, and others. Ultimately, converting your site to an SMSResponsiveSite™ that accepts and responds to virtually all devices is something you should seriously consider. That’s the direction Internet marketing is moving, and compatibility with multiple devices is fast becoming a necessity.

Converting your site into an SMSResponsiveSite™ may be the best way to get the New Year off on the right foot.