Archive | RELEASES RSS for this section


Bob PfeifferWe’re pleased to announce the addition of Bob Pfeiffer. Bob will be assisting with current and new clients in implementing all phases of advertising and marketing programs with a special focus on internet marketing. Bob brings a wealth of experience to the team in the industrial, financial, commercial, and consumer markets.

With over 30 years of advertising experience, Bob developed his skills with four (4) regional ad agencies before starting his own agency in 2000 and running through 2015. Bob comes from a creative background in the account services side. In his career, Bob has been responsible for creative development, strategic planning, business development, account service, and client retention.

Bob is a 1983 graduate with honors from the Art Institute of Philadelphia. He resides in Washington Twp., NJ with his wife Carolyn and two fuzzy friends.

FOR RELEASE: SMS Creates :30 Spot for OCPVA

about_imageSMS, the South Jersey based Advertising/Marketing Agency, has completed a 30-second commercial that features the wines of the Outer Coastal Plain Vineyard Association.
The spot is the first of several video projects that will call attention to the favorable soils and weather conditions of the Central/South New Jersey Area for wine production, and will be followed by a longer, more detailed, spot that will be used by member vineyards in their promotional efforts, as well as by the association to focus attention on the medal winning wines of the more than thirty vineyards and bonded wineries in their membership.

The organization website details the organization, its purposes, membership, and a recent special wine blend, Coeur d’Est, that is representative of the high quality wines being produced by OCPVA members.

See the spot below.

SMS Adds Two to the Family…

MelissaThe SMS family warmly welcomes two talented additions to their creative design staff, Melissa McDermott and Caitlin Yacovelli.

New Jersey born Melissa is a graduate of the University of Central Florida and her digital media degree perfectly meshes her love of Internet technology and the arts. She’s also passionate about photography and enjoys listening to underground hip-hop music. Melissa was told about SMS by a friend and she found the company’s high-tech industrial clientele and small, close-knit structure to be both a welcome challenge and professionally comfortable. She says, “The variety of clients always keeps things interesting. I would have never expected to be managing websites for producers of glass components or tilt sensors.” Caitlin

Next door in the art department, Massachusetts native and kayaking enthusiast Caitlin combines her accomplished collegiate lacrosse and catalog design backgrounds to keep SMS work competitive and creative. She, too, likes the family-style structure of the agency. Having joined only three months ago she says, “I already feel at home. Cheryl is my work mom, Anita and Angie my work sisters, and Dave that weird neighbor boy who seems to never go home,” adding, “Dave is a great teacher…this has been such an awesome place to learn everything.”

Everyone at SMS is excited to have both Melissa and Caitlin on board.

Yellow Horse Productions Releases Web Series!


Yellow Horse Productions & Publishing, the in-house entertainment company headed by SMS writer/producer Scott Norton, has soft-launched a psychological thriller web series on the video-sharing website Vimeo titled “Every. Drop. Counts.”

Shot in live public settings at various horror and special interest conventions at the Crowne Plaza Hotel in Cherry Hill, NJ, as well as popular Cape May Point, NJ tourist attraction Sunset Beach, the series (previously edited into a feature film titled HorrorCon) tells the story of a young memorabilia vendor who meets a celebrity author at a horror convention. Both are suffering the lingering effects of tragic loss, and come together to heal in an eerie, supernatural pact of sorts.

Norton, who wrote and directed the project, has been using a little well-earned marketing nous to find the right audience. “The story itself is very unique…aimed at genre audiences but delivering something new at every turn, so we fall somewhere between a lot of the festivals out there, which makes reaching an audience tricky. But the story of how it was made is also unique in that we used public settings to give it a big budget look. It required a lot of reassuring emails to gain the trust of the hotel and everyone involved, as well as a lot of guts from the cast and crew. Our hope is that information regarding the process garners some additional attention from various media outlets who will then spread the word about the series, our company, and what we’re doing here at SMS studios. We want to grow into the indie entertainment market, and the huge amount of experience gained by such an ambitious venture has given us the critical tools needed to address many different projects across multiple mediums.”

The series has reached the 11th of a traditional 13 episodes, with the finale airing on Halloween. “We hope it’s a nice bit of synergy,” says Norton. “The series has plenty of spooky elements, and also some bizarre yet believable twists. It’s more of a mystery wrapped inside a story of two people trying to reconcile their tragic pasts in this chilling and provocative world. At the same time, we wanted to place the horror of fantasy next to that of real-life to see how they compared in terms of audience expectation. We wanted horror and thriller fans to question their obsessions but in an entertaining and thought-provoking way. We’re hoping we pulled it off.”

If all goes well and a large enough audience wants to see more, Norton says he’ll look into a second season. “The series ends with a new start for some of our characters, but one that comes with a lot of potentially horrific complications. In many ways, we’re just getting started, and there’s so much more to tell on both sides of the camera. We’ll sit down when the release is finished and go over our numbers and coverage. So far we’ve got a couple of great articles and the channel has been pretty busy. Ideally, we’ll get to continue the story and learn more about the process of digital entertainment production and Internet marketing. That way we can not only keep going and try new things, but also share our story with others and help them achieve similar or better results.”

To watch and/or learn more about the project, refer to the links below.

Vimeo Channel: