Archive | Marketing Articles RSS for this section

Keeping the Act Moving

youtube-viral-video-campaignA recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales.

“Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.”

Here at SMS, we’ve seen a rise in requests for brief, content specific video presentations that spend less time sharing general information about the company they represent – a traditional approach prior to the Internet age – and more time highlighting specific sales messages. Background and historical information can now be found on dedicated website pages, leaving videos to do what they do best: demonstrating product operation and corresponding innovative concepts.

“Videos are the next best thing to personal relationships in terms of engagement and message sharing,” says veteran producer Scott Norton. “Sometimes they’re even better. A video can be played multiple times at the customer’s convenience and never leaves anything out. They’re also great conversation starters because they cover many basics and allow for engagements to grow in directions that more interest the customer.”

Norton predicts that the speed of production and increased affordability of shorter, more specific presentations will dominate a company’s online presence until the primary source of most company information will be supplied by a shared video link. “The growth in technology allows for a variety of professional-looking presentations, from quick interviews to slick graphics presentations that communicate everything from finely-targeted product information for carefully identified markets to fun and casual shorts like trade-show clips and corporate function footage. We’re already seeing the average consumer sharing video on their phones and tablets everyday, so they’ll be expecting the businesses they interact with to do the same –  albeit with better production values and possibly fewer cats.”

Not sure about the cats, but for more from HBJ’s article, click here.

An Important Marketing Message for 2015

wiifmblogEach year, many of us promise that this year will be different and that we have lots of things planned.  Hopefully, many of them will come to fruition and be as successful as hoped, but some will likely not see the light of day for a variety of reasons.

But on one important thing all marketers seem to be in agreement…the message conveyed must be compelling and easy to understand.

With this in mind, I’d like to share a message that we at SMS always strive to work into our campaigns, ads, heads, and copy.  It’s a very simple message that can easily get lost, but we believe it is the single most important message in successful marketing and advertising.

In any-and every- successful marketing strategy, it is essential to answer this question:

What’s in it for me?

Fail to answer that question, and you risk talking to yourself about your self.  If your aim is to get prospects and/or clients to take any action, answer that question for them, and you will be on the right track to success.

So in 2015, and beyond, keep this important message in mind and watch your success rate climb.
Happy New Year!

Bob Norton
Scientific Marketing Services

It May Be Alive, but Is Your Website Responsive?

what-is-responsive-web-design-700x466January is the best time to get a sales year off to a good start, which means it may be time to examine your website to make sure it’s talking to all the prospects that want to talk to it.

With more and more clients and prospects using mobile devices, it’s very important that your website be accessible to all of them. If it’s not, your prospect may move on simply because your website does not recognize the device on the other end.

We have a number of economical ways to make your online presence more responsive and user-friendly like our SmartTools™, VidiShorts™, SMSMiniMobileSites™, SMSTransPro™ Language Translator tools, and others. Ultimately, converting your site to an SMSResponsiveSite™ that accepts and responds to virtually all devices is something you should seriously consider. That’s the direction Internet marketing is moving, and compatibility with multiple devices is fast becoming a necessity.

Converting your site into an SMSResponsiveSite™ may be the best way to get the New Year off on the right foot.

Stones in the Internet Marshmallow

Marshmallow_ChallengePutting stones in advertising and marketing marshmallows is what SMS has been doing for more than thirty-five years, and with communication advancements such as cloud technology coming to the fore, the Internet is actually beginning to resemble a big, interactive marshmallow with virtually everyone concentrating on Internet promotions. This means it’s time for SMS clients to add a few stones to their web initiatives to “fetch up” visitors and make their company and products more memorable.

We’ve come up with a couple of economical ideas that are working for some of our clients, and they can work for you as well. Call these the “stones”, if you will:

MiniMobileSites ™ – Low-cost mobile sites are essentially “mini” versions of a company’s existing site and are accessible by smart phones and tablets. They can feature advantages and benefits of products and product lines, display up-to-date supply inventory, and most importantly, keep your message in front of clients and prospects wherever they may be.

VidiShorts ™ – Low-cost video shorts can be easily incorporated into existing web sites to educate and bring a higher level of interest to your products. Also, a series of VidiShorts can be displayed in a loop at trade shows to attract attention and/or made available via QR codes in any area of your booth for later viewing.

We think these stones can get you and your products more attention and increase retention times in the minds of prospects. After all, that’s what good marketing is about.

Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 5

5. Invest a Set Amount of Time Each Day or Week to Social Media – Of course it’s nice to have a blog or a presence on Facebook®, MySpace®, and Twitter® where you can have a direct dialog with your customers and prospects, but these marketing vehicles, while not needing a lot of start-up time, should have a dedicated human capital investment. Sure it’s a lot of fun to set up the look of your site – picking complementary colors, pictures, and the latest font design – but just like the leather scent of a new car quickly losing its smell after a few months, your new blog will soon need regular upkeep and maintenance. If social media has, or will have a place in your marketing plans, make sure someone in your organization is responsible for its upkeep or hire a competent ad agency, with its own full-time social media personnel, to keep abreast of pertinent social media trends, your competition’s activities, and to perform ongoing updates for yo

Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 4

4. Use Discounts Only as a Last Resort – While there are many deals out there, be careful not to quickly discount your products and services. Customers are very smart, they know if they can buy your widget for the sale price of $100 today, there’s a pretty good chance they can buy it later at the same price whether you are having a sale or not. Before you offer a discount try to think of other ways to add value to your product or service?


Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 3

3. Update Your Website – Many people do or don’t do business with you before you even know it. How? They look at your website to check you out. It’s like asking your friend about an upcoming blind date… “Is he cute?” What’s your website saying about your company? Is it ugly? Maybe it’s time for a makeover.