Five Things to do if You’re Responsible for Your Company’s Marketing: Pt. 2
2. Send a Letter – While e-mail remains a very popular, convenient, and inexpensive way to communicate, it’s becoming extremely inefficient in generating new business. Impenetrable filters block out anything remotely looking like spam. And if your e-mail uses a weak headline, you can be sure it will remain in junk mail purgatory forever. The bottom-line – If your e-mail doesn’t immediately strike a chord with the recipient it will probably get deleted without ever being opened no matter how great your offer may be. Why not take the time to write a well-crafted letter and send it via the United States Postal Service. By sending it snail mail it will stand out, resonate, and more likely get opened by its intended recipient.